Contemporary Marketing, 2013 Update

Contemporary Marketing, 2013 Update

by Louis E. Boone

ISBN-10: 1111579717
ISBN-13: 9781111579715
Publisher: Cengage Learning
Edition: 15 - 2012

Book Description
CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.