Essentials of Entrepreneurship and Small Business Management (4th Edition)
by Thomas W. Zimmerer
Publisher: Prentice Hall
Edition: 4 - 2004
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.