Essentials of Entrepreneurship and Small Business Management (7th Edition)
by Norman M. Scarborough
Edition: 7th - 2013
Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business.
With a practical, “hands on” approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.