Issues in American Advertising: Media, Society and a Changing World
by Tom Reichert
Publisher: Copy Workshop
Edition: 2nd - 2008
Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking and social responsibility, this book digs into the big issues influencing today's advertising.
Written by the experts: Ivan Preston, Jef Richards, Wendy Macias, Liza Stavchansky Lewis, Stacey Hust, Hye-Jin Paek, Catharine Curran, Jaqueline Lambiase, Jay Newell, Caryl Cooper, Jami Fullerton, Alice Kendrick, Gleen Griffin, Deborah Morrison, Joel Bree, Sejung Marina Choi.