MKTG (with Online Printed Access Card) (New, Engaging Titles from 4LTR Press)
by Charles W. Lamb
Publisher: Cengage Learning
Edition: 9 - 2015
Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.