Public Speaking: Strategies for Success Plus NEW MyCommunicationLab with eText — Access Card Package (7th Edition)

Public Speaking: Strategies for Success Plus NEW MyCommunicationLab with eText -- Access Card Package (7th Edition)

by David Zarefsky

ISBN-10: 0205943241
ISBN-13: 9780205943241
Publisher: Pearson
Edition: 7 - 2013

Book Description

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

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A strategic approach to public speaking

 

Public Speaking: Strategies for Success is based on the premise that successful public speaking is strategic. Critical thinking and strategic planning are emphasized throughout the text. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

 

Because public speaking is situation-specific, the author stresses the integration of theory and practice throughout the text. Students learn how to develop and apply strategies for speaking situations they will encounter throughout the rest of their lives. 

 

MyCommunicationLab is an integral part of the Zarefsky program. Key learning applications include MediaShare, assessment and sample speeches.

 

0205943241 / 9780205943241 Public Speaking Plus NEW MyCommunicationLab with eText -- Access Card Package

Package consists of

0205857264 / 9780205857265 Public Speaking

0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card